If you are a writer you would want to be able to sell your book to the best of your abilities. This is because the more books you sell, the more proof that you truly are a good writer.
But selling books is not as easy as you think it is. Which is why you should be as focused on your book selling campaign as any aspect of you’re the writing process. There are many ways that you can increase your book campaigns chances of success.
One of the best examples is the use of book fairs to spread word of your book. Here are some great reasons why book fairs are a must when it comes to book campaigns.
What are Book Fairs?
Book fairs are exhibitions hosted by various organizations that want to make new books available to the public. It can be standalone events or can be part of a larger event and can be thematically related to the event. They are a great way to get a wide selection of books for a relatively lower price.
Although book Fairs may vary from one another but are usually open all day. Usually book fairs last for a number of days.
This depends on the size of the event and the organizations it is affiliated with. Book fairs usually follow a certain theme that helps them get a certain clientele.
Book fairs also offer resources to schools and students for reasonable price. It also allows up and coming writers to make a fan base for their work.
What are the benefits of hosting a book fair?
- Book fairs are great for getting new fans and reconnecting with old ones.
- Book fairs give you the chance to spread word of your book and make a good impression with big time publishing companies.
- Publicity is one of the most important parts of book campaigns. The Book fair will give you the publicity you need to put your book on the map.
- It will allow you to contribute to a young fan’s love for reading.
- By mixing with fellow writers you can create lasting friendships that can help you in the future.
- You have a better chance of selling your book.
- You can enhance your book campaign network by making friends with fellow writers.
What are the setbacks of a book fair?
As effective as book fairs are there are some setbacks. The main setback is the fact that events can be very unpredictable. They can be a success and a failure. It really depends on the number of people who attend the event.
Here are some great examples of book fairs all over the world
The Kuala Lumpur International Book Fair is organised by the Ministry of Education through the National Book Council of Malaysia. It is a great place for book lovers and publishers alike.
Hong Kong Book Fair It has one of the most culturally diverse selection of books in the world. It has become a major annual event in Hong Kong and has a multitude of visitors every year.
With the New Delhi World Book Fair you can buy books of every genre. The Book fair is one of the most prestigious book fairs in the world and a multitude of publishing companies and writers take part in the event.
It is an annual event that takes place in winters and was founded March 18, 1972 and was inaugurated by V.V Giri, then President of India.
The book fair is under the patronage of of his Highness Dr. Sultan bin Muhammad Al-Qasimi, the UAE Supreme Council Member and Ruler of Sharjah. It was inaugurated in 1982 and has become the 4th largest book fair in the world.