Marketing is not for everyone, some people are quite good at it, some people not so much.
If you are part of the second group that means you would rather use your time to write more books and making sure everything is just right.
And yet if you think about it, your inability to sell your books would also be your downfall.
You could print out a veritable library of work and you still would not make a cent without any solid marketing advice.
So what you really need in the self-publishing industry is to be able juggle your marketing and writing skills.
Here are some tips on succeeding as self-publishing through effective marketing.
1. Use MyBookTable plugin
MyBookTable is a highly versatile tool that allows you to have your own bookstore that links to online bookstores where visitors can buy the book.
MyBookTable is designed with the novice user in mind. In version 2.0 MyBookTable is even easier to use with usability improvements throughout the plugin.
Using this plugin authors are virtually given the chance to market their books without assistance.
2. Meta Data is key
Meta Data is technically data about data.
And in the marketing world Meta Data is also a requisite to a successful marketing campaign.
The trick to using meta data is that once your books are in a database because you published them, they join millions of other books. Amazon’s search function, like Google’s, is a series of scripts. You trigger those scripts to present your books to buyers via the meta data you use.
3. Prioritize your mailing list
Nothing in your book marketing is as important as an active mailing list. Without it your entire marketing campaign will be in a complete disarray.
4. Make a Blog
It’s incredible how underrated blogs can be. Blogs are extremely useful marketing tools because they can contain a huge amount of information.
All sorts of advertisements can be featured in blogs with very little costs to you. Right now there is a trend where most people spend a lot of money on Facebook advertisements.
This is a seemingly effective way to advertise your work, until you use up all your funds just to keep them there of course. This is where the beauty of blogging truly shines, with blogging all you really need to do is to continue working on your blog.
The more you work on it the more attractive it will be for prospective readers to visit.
5. Continue to write and grow as a writer
Your greatest asset when it comes to marketing your work is your love for writing.
True, you can do everything you can to market your book but self-publishing has its own obstacles and may prove to be a daunting prospect. Thus in the face of this uncertainty, you must continue to write and slog on.
Should your first marketing campaign fail to bear fruit. Push on and continue to write and market your work. You will soon see how consistency and tenacity pays off.