Headlines are usually the first things you see when you are reading an article. Whether it is seen through the newspapers or through a blog site, headlines are the main tools that a writer uses to get the attention of potential readers.
Think of it as a billboard wherein the best parts of your work are stated in just a few words. This is why it is very important that your headlines are both catchy and informative.
Writing headlines though is not as easy as you would think. When writing a catchy headline you will have to be able to catch a reader’s attention and at the same time inform them of what your article is all about.
And with your word count as limited as it is, it is important that your headline be able to deliver the message to the reader as strikingly as possible without too much clutter in your wordplay. Here are some great tips on how to write highly effective headlines.
1. Do not rush the process
When you write a headline. You should take as much time as possible in creating it. Remember that the headline is the very first thing that your readers will see. So it is very important that your headline is striking and well thought out.
The content of your article may be good, but without a good headline readers won’t be so interested in reading it because the headline is bland or inaccurate.
It is also important that the headline stays in context with the main topic of the article. The main intent of a headline is to grab the reader’s attention, so it should be as striking as possible.
2. Use striking adjectives
Have you ever passed by a newspaper stand and saw words like Necessary or Inevitable on the front cover? These adjectives have a certainty in its tone and can come out as striking to any reader. It may be safe to point out that these are the words that made you look at the article in the first place. This is because striking adjectives tend to make a more immediate impression on most people.
It is also advisable that the adjectives are well matched to the sentence, because simply using a certain word just for the sake of giving the sentence a striking effect will only make it sound awkward.
3. Give your headlines a sense of urgency
Headlines should be given a sense of urgency, this is because it compels the reader to continue reading the article in fear that they will miss an advantage if they do. One example would be business ads on the net that address their readers with a chance to improve their sales.
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4. Your headline should be very specific
Making your headline as specific as possible draws the reader’s attention and let’s your costumers know whether or not your offer is interesting to them. This is why you should give very specific hints to the reader. Making your headline as specific as possible also highlights the most important part of your work to your readers.
5. Use numbers on your headlines
When a prospective reader looks at an article, he or she is usually drawn to something structured. Have you ever looked for advice on the internet on a certain topic and found a lot of articles? The only problem now though is that you could not seem to decide on which article to use.
You look even further and you ultimately choose one that uses numbers on the many tips for the topic. The main reason why you would choose this, is because you are drawn to structured and easy to follow tips.
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6. Be competitive in your phrases
As it was stated before, the most important part in creating a headline is that it should be able to attract the attentions of your readers. Thus it is quite understandable that your wordplay should try to outdo the headlines of other articles.
One way of doing this, is by playing up your headlines a bit. Promise your readers something of value, something that will benefit them immediately. Promise them something that will interest them. This is a great way to get your reader’s attention as long as the rest of the content also delivers on the promise.
7. Make the headline sound as credible as possible
One of the things that readers are looking for in a headline is the credibility that it brings to the table. This is why when you write a headline, try to make it sound as authoritative as possible. You can do this by phrasing it to sound like advice. Try to use words like Ways, Secrets or Tips. These words will give the headline an air of credibility. Just make sure that the rest of your article backs up your headline.
8. Don’t be afraid to mix up your words
When it comes to creating a catchy and effective headline, it is a good idea to also mix up your words, and use keywords in various ways.
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